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APS Group, Car Showroom Upgrade
Car Dealership Furniture
APS Group helps brands connect with their customers in meaningful ways. From award-winning creative and content development to production, print management, and fulfilment. Their fully integrated marketing solutions are driven by proprietary cloud-based technology.
As part of the extensive Ford showroom upgrade program across Europe, Innova was entrusted to deliver a range of high-quality showroom furniture across 3,000 dealerships, collaborating closely with the APS Group. The primary goal was to enhance the customer experience and create a consistent, welcoming atmosphere throughout all locations.
The project required a detailed understanding of Ford’s brand standards and showroom aesthetics, as well as the ability to execute large-scale production and logistics with precision. By ensuring that each dealership received its bespoke furniture on time and to exact specifications, Innova and APS Group successfully contributed to creating a unified showroom experience that aligns with Ford’s vision of modern, customer-centric retail spaces.
CONTACT & MORE
Project scope & scale
Over a 14-month period, more than 5,600 units of furniture and point-of-sale (POS) items were successfully manufactured in-house. The production pace was sustained at approximately 500 units per month, with the final products tailored to meet specific requirements across twelve different languages and country-specific market demands.
To achieve this, a well-coordinated manufacturing strategy was devised in collaboration with technical partners and executed at Innova’s production facility. Key elements of the strategy included the installation of new CNC (Computer Numerical Control) equipment, which significantly enhanced production precision and efficiency. To support the increased production capacity, additional staff were recruited, ensuring that the workforce could meet the heightened demand.
Furthermore, the implementation phase involved rigorous testing and refinement of both the training programs and packaging formats. This ensured that all personnel were well-equipped to operate the new machinery, adhere to quality control standards, and meet specific packaging requirements. Through careful planning and execution, Innova was able to streamline the entire production process, catering to diverse linguistic and regional specifications with consistency and high-quality output.
...Innova have delivered on a constant basis and always met our expectations.'
ANDY SHAW , PRODUCT MANAGER RETAIL SOLUTIONS
The solution
Each showroom rollout was carefully planned to feature several key furniture pieces designed to enhance specific customer touchpoints. This included elegantly crafted coffee tables for relaxed seating areas and service/check-in desks, which served as the focal point of the ‘Hello’ welcome area, where visitors are greeted and initial consultations occur.
Another significant element was the ‘Discover’ zone, which showcased a sophisticated discovery bar equipped with digital interfaces and a wealth of information resources. This space was created to provide customers with a dedicated area for research and exploration of vehicle options, equipping them with the necessary tools and information to make informed purchasing decisions.
To ensure a seamless implementation, Innova provided comprehensive training for installation companies. This included factory visits, dealership site training, and the production and installation of exhibition show units for international launch events.
The project, characterised by its complexity and attention to detail, was delivered on time and within budget, utilising high-quality materials throughout. This successful rollout has opened the door to additional initiatives for design, development, and supply to APS Group.
As a result, the state-of-the-art showrooms are now set to offer a unique interactive experience for Ford customers, significantly enhancing their engagement with the brand.
Spotlight on interiors
Multi-sector
Reception & Waiting Professional and welcoming reception/waiting areas designed to create the right first impression
Commercial
Showrooms High quality retail showroom furniture designed to enhance the customer experience
Multi-sector
Offices Workplace environments to increase productivity, accommodate more staff and promote well-being
Do you have a project in mind?
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0161 4775300
hello@innovadesigngroup.co.uk